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Twitter buys New York advertising start-up Niche
Twitter has announced its acquisition of Niche, a New York-based start-up which has been described as a ‘social media talent agency’. The amount Twitter paid has not yet been confirmed, though...
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5 common digital marketing myths dismissed
With Google continually tweaking its search algorithm, it’s up to digital marketers to address the most effective ways of ensuring campaigns still achieve results. Of course, this fine tuning means...
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Content and the Customer: the journey
Content is vital in online marketing. Since the early days of SEO, we’ve been populating sites with great articles and landing pages. Then along came content marketing, which is now the backbone of...
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Google to devalue doorway pages
Google has announced an update to its ranking algorithm that will devalue doorway pages within search results, reducing the impact of Webspam on users. Doorways are pages within websites specifically...
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Five tips: how to write clear web copy
A lot of web copy is unclear and needlessly complicated. Many companies seem to think that if they use sophisticated language in their web copy and throw jargon around, it will make them seem...
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Bing implements one small change and one big change
Over the past week, Bing has introduced two new features to its search – one which appears to follow in the footsteps of Google and another which goes down its own road. Bing starts to label...
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Google joins theEword to demystify digital marketing
On Thursday, fresh off a flight from the European Search Awards in Berlin, we joined forces with Google for our Discovering and Demystifying Digital event. While we didn’t arrive gong in hand, the...
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Why it’s time to stop obsessing over search engine rankings
Tap, tap, tap. Can you hear it? Tap, tap, tap, tap. It’s the sound of someone performing a daily vanity search, to see whereabouts their business appears in the Google rankings for that keyword they...
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What retailers need to know about conversion rate optimisation
Retail therapy is described in Google Definitions as: “The act of shopping in order to make one feel more cheerful.” To help realise this, it’s down to shops to provide a stress-free online shopping...
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What’s the best social channel for your retail brand?
64.1 million people live in the UK and 34 million of them use social media. That’s 53% of our population. As a retail brand, you’re probably well-versed on the all-importance of a strong social media...
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6 time-saving tips for marketers
“My goodness how the time has flewn. How did it get so late so soon?”– Dr. Seuss Where did this morning go? How am I halfway through the week already? When did it get to Friday? Time. Rather...
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Digital Marketing: Making the Customer Journey Easier
No matter what your products or services are, tapping into the way your customers think is central to any marketing campaign. Attracting their attention, encouraging their efforts to make a purchase,...
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How You Can Take Customers There with PPC
You’re really proud of your company – you sell lovingly-planned holidays to the most beautiful, undiscovered areas of the world, your website is perhaps the most perfectly-designed to ever grace the...
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How to Get Local Search Friendly
Half an hour on the internet is enough to explode most people’s sense of geography – with just a couple of clicks you can catch up with your cousin in Australia, buy exotic chillies from Mexico, or see...
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The impact of mobile on digital marketing in 2015
Back in 2014, businesses began to realise that a mobile website was necessary to help improve usability for their growing number of mobile visitors. The hardy few who acted on this early soon began to...
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4 examples of great travel writing
Really good travel writing inspires us to get up, go out and see the world. It can be just as persuasive as an awe-inspiring photograph or an enthusiastic word-of-mouth endorsement from a close friend....
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Digital Diet Tips For 2016
January starts in a similar vein every year, promises of eating right, hitting the gym and having more “you” time – when in reality, by the 1st Feb, the fad diets have faded away, you’ve lost your...
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Destination Campaigns: 6 Ways To Talk To Your Audience
One of the most interesting things about the travel industry is its reach – everybody, regardless of age, occupation and interests, loves going on holiday. 77% of us went away in the UK or abroad...
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Five big marketing predictions for 2016
It’s that time of year when the big marketing gurus unpack their crystal balls and share with the world their predictions for the 12 months ahead. We’ve saved you the trouble of having to scour the...
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Annoying business buzzwords that deserve to go in the bin
Buzzwords. Bleugh. As a starter for 10, let’s circle back to the actions from our last catch up and work out how to move forward so we’re all on the same page. To many, that sentence is worse than the...
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